I Tried the World’s First Ice Cream Roulette Shop

As a part of Snack Shop series, Annie Arriaga investigates the latest and greatest viral snack shops in New York City to see if the hype is real, if the snacks are yummy, and if the spot is underrated, overrated, or perfectly rated. You know that feeling when you’re overwhelmed at an ice cream shop because there’s 20 people behind you in line and what feels like hundreds of flavor and topping combinations staring back at you? If you’re ice cream indecisive—or you don’t mind people making decisions for you, which can be nice sometimes—Surprise Scoop in New York City is going to be your new favorite dessert spot. This self-proclaimed “ice cream roulette” shop opened in January 2025 with only one thing on the menu: a “surprise sundae” where the only opt outs are whipped cream, a cherry on top, and/or any berry flavors. After ordering, you wait for a few minutes before a pair of mysterious gloved hands serves you your sundae from a window. Read More >>

Mar 7, 2025 - 20:35
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I Tried the World’s First Ice Cream Roulette Shop

As a part of Snack Shop series, Annie Arriaga investigates the latest and greatest viral snack shops in New York City to see if the hype is real, if the snacks are yummy, and if the spot is underrated, overrated, or perfectly rated.

You know that feeling when you’re overwhelmed at an ice cream shop because there’s 20 people behind you in line and what feels like hundreds of flavor and topping combinations staring back at you? If you’re ice cream indecisive—or you don’t mind people making decisions for you, which can be nice sometimes—Surprise Scoop in New York City is going to be your new favorite dessert spot. This self-proclaimed “ice cream roulette” shop opened in January 2025 with only one thing on the menu: a “surprise sundae” where the only opt outs are whipped cream, a cherry on top, and/or any berry flavors. After ordering, you wait for a few minutes before a pair of mysterious gloved hands serves you your sundae from a window.

Read More >>