Media Embrace Content Credentials to Fight Deepfakes
Media organizations and tech companies are increasingly adopting an open standard called Content Credentials to verify the authenticity of images and combat the spread of deepfakes. This standard, developed by a broad coalition, embeds provenance data and digital signatures into photos and videos, allowing anyone to check if and how a piece of media has been edited. Real-world implementations are already proving its value in news verification and helping restore trust in digital media. [ Read More ]
Media organizations and tech companies are increasingly adopting an open standard called Content Credentials to verify the authenticity of images and combat the spread of deepfakes. This standard, developed by a broad coalition, embeds provenance data and digital signatures into photos and videos, allowing anyone to check if and how a piece of media has been edited. Real-world implementations are already proving its value in news verification and helping restore trust in digital media.
