Mikey Madison, Greta Lee, and Anna Weyant Front Tiffany & Co.'s New HardWear Campaign
Through intimate storytelling, the three women explore their personal definitions of strength, embodying the spirit of Tiffany & Co.’s bold HardWear collection.
Tiffany & Co. launched the latest campaign for its HardWear collection, spotlighting new ambassadors Mikey Madison, Greta Lee, and Anna Weyant. Captured through the lens of photographer and director Harley Weir, the campaign delves into the theme of strength through love, blending the women's storytelling with Tiffany & Co.'s aesthetic of fine jewelry and elegance.
Originally designed in 1962 as a bracelet, the HardWear collection draws inspiration from New York City’s spirit—tough yet liberated. Known for its bold look, the collection features thick, industrial-style links that balance edge with Tiffany’s signature elegance. Each piece is handcrafted, with every link meticulously finished by hand, reinforcing the craftsmanship behind its design. 
In the campaign, each ambassador appears in individual short films, offering personal reflections on what strength means to them. Oscar-winning Madison wears a diamond-accented gold pieces from the collection, draws inspiration from quiet resilience. Lee, in pavé diamond and gold accessories, links self-love with the power of unconditional familial support. Artist Anna Weyant shares how maintaining joy in the face of adversity reflects true inner strength.
The trio comes together in a final video, forming a unified message that elevates the HardWear collection beyond fashion into a symbol of empowerment. The campaign builds on Tiffany’s longstanding legacy of celebrating personal expression and emotional depth through its designs.
You can watch the new video and shop the HardWear Collection on Tiffany & Co.'s website now.
