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Noah SS25 Sets Sail on a Journey of Renewal and Refinement
For NOAH’s Spring/Summer 2025 collection, founders Brendon and Estelle Bailey-Babenzien are laying the groundwork for the brand’s future. Emphasizing refinement, the latest seasonal range continues to adhere to NOAH’s brand ethos, presenting timeless everyday staples that would still be wearable chic for the next decade or so.The SS25 collection features updated NOAH staples, including single-breasted canvas jackets, oxford-cloth button-downs, seersucker suits with built-in belts and modern pocket tees. Other classic styles, such as cotton sweaters, old-school polos, boardshorts with side pockets, Shetland wool sweaters and old granny and popcorn knits also make a return in a fresh color palette. There is a greater emphasis on tailoring, with the brand sourcing materials from top-quality mills and incorporating used linen-based fabrics from Magee. The season also introduces a follow-up to NOAH’s collaboration with Barbour, blending North East-inspired style with the British brand’s traditional menswear.Brendon Babenzien, Noah’s Co-Founder and Creative Director, describes spring as a season of renewal and refinement for the brand. While previous collections have exuded playful energy through vibrant colors, this season’s offerings are more thoughtful and refined. Brendon emphasizes that the collection is sharper, smarter and more considered, reflecting a quiet shift toward intentional design.Preview the lineup in the gallery above. The first delivery of NOAH’s SS25 collection will be released today at 11 a.m. via both the brand’s website and NYC flagship.Click here to view full gallery at Hypebeast
For NOAH’s Spring/Summer 2025 collection, founders Brendon and Estelle Bailey-Babenzien are laying the groundwork for the brand’s future. Emphasizing refinement, the latest seasonal range continues to adhere to NOAH’s brand ethos, presenting timeless everyday staples that would still be wearable chic for the next decade or so.
The SS25 collection features updated NOAH staples, including single-breasted canvas jackets, oxford-cloth button-downs, seersucker suits with built-in belts and modern pocket tees. Other classic styles, such as cotton sweaters, old-school polos, boardshorts with side pockets, Shetland wool sweaters and old granny and popcorn knits also make a return in a fresh color palette. There is a greater emphasis on tailoring, with the brand sourcing materials from top-quality mills and incorporating used linen-based fabrics from Magee. The season also introduces a follow-up to NOAH’s collaboration with Barbour, blending North East-inspired style with the British brand’s traditional menswear.
Brendon Babenzien, Noah’s Co-Founder and Creative Director, describes spring as a season of renewal and refinement for the brand. While previous collections have exuded playful energy through vibrant colors, this season’s offerings are more thoughtful and refined. Brendon emphasizes that the collection is sharper, smarter and more considered, reflecting a quiet shift toward intentional design.
Preview the lineup in the gallery above. The first delivery of NOAH’s SS25 collection will be released today at 11 a.m. via both the brand’s website and NYC flagship.
Click here to view full gallery at Hypebeast
