PandaScore secures esports distribution deal with FeedConstruct

Esports odds provider PandaScore has secured a distribution deal with sportsbook data provider FeedConstruct.

As a result of the deal, PandaScore’s esports odds offering will be made available to FeedConstruct’s operators via the latter’s Odds Aggregation platform.

Founded in 2017, FeedConstruct’s list of betting partners includes the likes of Dafabet, Betsson Group and VBET. With the new partnership, these operators will be able to access more than 300 markets and odds across esports titles such as CS2, Dota 2 and League of Legends.

FeedConstruct’s Odds Aggregator product provides operators with the opportunity to access multiple data feeds through one integration. The ultimate aim is to simplify the data process and help expand coverage opportunities. Alongside PandaScore, the company recently secured a similar esports-focused partnership with betting content provider BETER. 

“Esports betting has become a significant market in its own right and more and more operators now want to offer it to players as they look to reach new audiences,” said Oliver Niner, Head of B2B at PandaScore.

“But esports bettors are discerning and expect a great selection of markets across all the major disciplines as well as good odds and products that allow them to bet the way they want to.”

According to a release, PandaScore has surpassed €1.5bn (~£1.2bn) in processed bets to date. Some of the company’s notable partners include Entain, Ladbrokes and Loot.Bet. Last year, the odds provider expanded into North America by securing a Colorado betting license.

“I’m happy to welcome PandaScore to our Odds Aggregation Platform,” added Arsen Baghdasaryan, Head of Business Development at FeedConstruct.

“It serves as a powerful hub for companies looking to expand the reach of their content globally. At the same time, operators can seamlessly integrate multiple feeds through a single integration, eliminating the hassle of content mapping. We take care of the complexities, allowing our partners to focus on what matters most – delivering an exceptional experience to their audience.”