LOUD, Gen.G and Team Heretics join Brawl Stars esports partner programme

Supercell has announced the addition of three new organisations — LOUD, Gen.G and Team Heretics — to the 2025 Brawl Stars esports partner programme.

LOUD is one of Brazil’s leading esports organisations. Meanwhile, Gen.G hails from South Korea and Team Heretics is a Spanish team known for its strong presence across multiple esports titles.

In addition to these new entries, ZETA, NAVI, SK Gaming, Tribe Gaming, Reply Totem, Spacestation Gaming and FUT Esports will remain as Brawl Stars esports partners for another year.

“Proud to be an official Brawl Stars Esports Partner Team!” Gen. G stated on X (Twitter). “Excited for the journey ahead and all the fun content we’ll bring. Stay tuned!”

Supercell is still closely keeping a tab on new applications for the Brawl Stars Esports Partner Program, which can be submitted via an official Google Docs form. However, teams that do not make it into the programme can still compete through open qualifiers and earn a spot in the main circuit by proving their skills.

With the arrival of a new season, a fresh set of in-game esports cosmetics—including pins, profile icons, sprays and skins—will be introduced. Meanwhile, the previous edition of the esports partner team sprays will be permanently removed from the game with the next update. 

Fans will be able to watch all the partnered teams in action during the first Brawl Stars Championship Monthly Finals. The organisation will be joined by eight teams coming from Monthly Qualifier.

The event will take place on February 15th in East Asia, February 16th in EMEA, February 22nd in South America and February 23rd in North America.

The Monthly Finals will feature a prize pool of $40,000 (~£32,019) and all the matches will be streamed live on the official Brawl Stars Esports YouTube and Twitch channels.