PolarPro introduces vintage-inspired CineGold filter for today’s creatives

Mirroring the timeless look of Kodak Portra 400 film, PolarPro’s latest filter delivers natural color, soft highlights and nostalgic warmth straight from the lens

PolarPro, introduces the CineGold. Offering the creatives of today a deluxe photo filter that channels the vintage cinematic aesthetic of Kodak Portra 400 film. Launching today on PolarPro.com, the CineGold presents a new level of visual storytelling for filmmakers and photographers alike, emulating the iconic filmic look directly from the lens while infusing visuals with timeless warmth and creamy tones. 

Crafted with precision and purpose, the CineGold features premium glass elements, an engineered aluminum frame, and 1/2-strength gold mist diffusion—blooming highlights, softening digital sharpness, and illuminating skin tones to create a golden hour glow in any lighting situation. To further elevate image quality, each purchase includes a custom LUT/preset bundle designed to complement the CineGold, offering four distinct color grades right out of the box.

The CineGold is available now on PolarPro.com, debuting in 49mm, 67mm, 77mm, 82mm, 4×5 and magnetic Helix MagLock formats to suit a wide range of setups. Stay up-to-date with this launch by following @PolarPro on Instagram, TikTok and Facebook and #PolarPro in digital conversation spaces.

Key product details

• Portra-Inspired Aesthetic:  Soft contrast, warm mids and pastel rolloff
• Gold Mist Diffusion: 1/2 strength Gold Mist creates organic bloom in highlights
• LUT/Preset Collection: Portra 400 Cine, Golden Hour, Dream Chrome and Gold Fade effects
• Sizes: 49mm, 67mm, 77mm and 82mm (threaded); 4×5 and Helix MagLock formats also available
• Pricing: $69.99 (49mm), $89.99 (67mm), $99.99 (77mm & 82mm), $199.99 (4×5) and $199.99 (Helix MagLock)