Seán McGirr Reclaims the Banshee in His New McQueen Spring 2025 Campaign

The spotlights have barely faded on the spring/summer 2025 runways, but that isn’t stopping the rollout of corresponding campaigns. First up are the resort and the pre-spring collections, here to provide a bit of warmth to the winter months with a taste of what’s to come in the world of fashion. Offerings from brands like Proenza Schouler and Loewe are already on full display, and soon the spring/summer campaigns will be in full swing, with your favorite faces in front of the cameras and the industry’s best photographers behind them, exhibiting the upcoming season’s biggest trends. Check back here often as we track the latest surprise stars and eye-catching images of the season.

McQueen

A year into his tenure at McQueen, creative director Seán McGirr tapped into his own Irish roots and the dark mythology of the fashion house for his sophomore collection. Shot in and around Llansteffan Castle in Carmarthenshire, Wales, the spring 2025 campaign plays on themes of Celtic mythology, and especially that of the banshee—a maligned and feared creature reimagined as a powerful force by McGirr. “The banshee was a figure that was very present in my childhood imagination growing up in Ireland, and she has recently taken on new meaning for me,” the 36-year-old Dubliner said in a release. “She embodies a sense of strident self-expression that resonates now; something freeing that drives connection with others.”

McQueen

The collection embodies this spirit with a striking mix of bold tailoring and delicate, intricately handcrafted fabrics like cobweb lace, pleated chiffon, and shredded silk organza. As the banshee is a direct reference to Lee Alexander McQueen’s use of the folkloric figure in his 1994 collection, the collection itself draws on the line’s rich history of taking the traditional and twisting it. An accompanying video features music by North London artist Jojo Orme, aka Heartworms—a nod to McQueen’s post-punk ethos.

Chanel

Dua Lipa officially has a new gig: just after her front-row appearance at the Chanel spring 2025 couture show in Paris, the superstar has been announced as the face of the brand’s new Chanel 25 handbag campaign. The launch comes with a video shot by Gordon von Steiner which features Dua making her way through the bustling streets of New York City with her quilted bag in tow. Set to the 1988 Fine Young Cannibals hit “She Drives Me Crazy,” the video pays tribute to its ’90s-baby star and the new bag’s functional, retro feel. It’s a perfect match for Dua, who is famously always on the go. “It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything, especially because it’s got these great pockets for all my favorite things,” she said in a release. “There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals.” Available in three sizes, the full David Sims-shot campaign will be unveiled in March.

Gucci

Gucci’s Valentine’s Day campaign, “Gucci Together,” peers into the living rooms, dining rooms, and even bedrooms of various families. The images, shot by Tina Barney, capture the beauty in ritual and the mundane, proving that love exists in the folds of everyday life. Real couples and clans—including recently married model Mariacarla Boscono and Olympian pole vaulter Claudio Stecchi—star in the images. The newlyweds look to be heading out for date night, with Boscono in a sheer, burgundy dress, clutching her Gucci Horsebit 1955 handbag.

Gucci

Other images similarly catch couples in the act. Model Kristen Coffey and her partner Sharon Osterbind tidy up before starting their day. Duyen and Marc Nguyen share an intimate moment at breakfast. Stylist and editor Rae Boxer and her husband, designer Etienne Deroeux, are joined by their young daughter, Lula Deroeux Boxer, in their bedroom. There’s an authenticity in these images, perhaps because the love between the subjects is real, not manufactured on a set.

Skims

Rosé is the latest celeb to get the Skims treatment, starring in the brand’s loved-up Valentine’s Day campaign. The K-pop star finds herself in a pink paradise, posing with larger-than-life, lace-lined valentines while dressed in smooch-covered pajamas.

Skims

Shot by Carin Backoff, the photos and corresponding collection embrace Valentine’s Day classics, doubling down on pink and red, hearts, and kisses. With her Shirley Temple-adjacent curls and slightly smudged, post-makeout lipgloss, Rosé embodies the hopeless romantic we all turn into when the clock strikes midnight on February 14.

Dior Homme

Stars, they’re just like us—they take taxis in New York City. Or, at least Robert Pattinson does for his new Dior Homme fragrance campaign. Up-close shots of the actor represent the new bold and refined scent, which is inspired by the iris flower. While it is hard to represent fragrance through photography, Pattinson succeeds in evoking the warm sophistication of this one.

Gucci

Gucci’s spring/summer 2025 campaign, “Where Light Finds Us,” suspends time, telling the story of a single moment. In that moment, we find actors Yara Shahidi and George MacKay—but the third player in this space is the light, which shines through every image. It’s strong in some, diffusing a shot of Shahidi on a green velvet couch. In others, the light is more selective, peeking through blinds, illuminating the sharp angles of MacKay’s face in an otherwise dark room.

Gucci

According to Sabato De Sarno, the light in the campaign—which was shot by director Xavier Dolan—is “a metaphor for authenticity and vulnerability.” There are many dichotomies at play in the images: simplicity and complexity, the real and the imaginary. And the clothes follow that theme: lightweight mesh is contrasted by wool tailoring, flowing fringe is grounded by structured leather. And the reinterpreted Bamboo 1947—which shows up throughout the photos—represents Gucci’s balance of innovation and tradition.

Chanel

Gracie Abrams is Chanel’s newest house ambassador, and the singer is kicking off her tenure at the brand on a high note—with a new campaign. Abrams stars in a series of images shot by Craig McDean under the artistic direction of Sofia Coppola. Set against a simple, white backdrop, Abrams and the Chanel spring/summer 2025 pre-collection are the stars of the show.

Chanel

Many Chanel house codes are at play in the campaign, with tweed making up a majority of the featured fabrics. The 25-year-old musician perches on a stool in a classic black-and-white set and sits on the floor in a camellia pin-adorned jacket. An edgier side of Abrams emerges when she dons a quilted leather mini, while a more androgynous look is made up of a tweed take on a varsity jacket and Bermuda shorts. In each image, Abrams embraces a different character—the woman whom one can imagine in each disparate ensemble—as if she were in a Coppola film.

Moncler

There’s a cinematic air to Moncler’s spring 2025 campaign starring Penn Badgley. Set in New York City, the actor skulks around the cobblestone streets of the city’s downtown, almost embodying his You character. This version of Badgley, however, is much more sartorially minded. He is dressed in a muted palette of beige, navy, gray, and black—perfect for New York. Traditional menswear gets a twist when a button-down is paired with a matching cravat and a golf jacket makes its way off the course. It’s classic Moncler meets NYC.

Louis Vuitton

K-pop star Lisa and actress Saoirse Ronan are the subjects of Laurent Grasso’s paintings in Louis Vuitton’s spring/summer 2025 campaign. Images by Steven Meisel capture the two women in Nicolas Ghesquière’s latest offerings—a boldly striped jacket with voluminous sleeves or an all-white ensemble completed with a draped coat—which stand out against Grasso’s landscapes.

Louis Vuitton

The French conceptual artist lent three new works from his series Studies Into the Past for the campaign. They are oil on wood, inspired by historical European painting techniques and compositions. Each piece explores a space of pristine, untouched nature—interrupted by an abstract rectangle in the center of the work. The addition adds a science fiction aura to the images, like a modern Renaissance painting; classical but with an uncanny twist. Similarly, the women exude a dynamism not often seen in traditional portraiture—there is movement to their poses and the clothes they wear. They embody the “soft power” that first inspired Ghesquière’s collection.

Loewe

Jonathan Anderson often gains inspiration from nature, so it’s not surprising to see the Loewe spring/summer 2025 campaign set in the countryside of Tavertet in Catalonia, Spain. A layer of misty fog adds a sense of haunting enchantment to the David Sims-shot photos, which explore the relationship between body and landscape. Within the forest, Anderson’s designs meet their origins as Taylor Russell squats among trees in a floral dress in one photo, the earthy hues of her leather ensemble mimicking her backdrop in another.

Loewe

Drew Starkey also takes center stage in the images, which highlight texture and textiles in Anderson’s designs. The Queer actor daydreams atop a pile of leaves while wearing a knit vest; in the next shot, he explores a hillside barefoot in a leather coat. While we typically associate high fashion with city living, this campaign provides a new perspective. It is a more at-ease look at Loewe, which is beloved for its whimsy, but feels just as natural in this wooded environment.

Prada

For its spring/summer 2025 men’s campaign, Prada is celebrating performance—as well as the actor behind the character. Harris Dickinson stars in a series of images shot by Steven Meisel, not in another role, but as himself. The clothing, fittingly, doesn’t come across as a costume, but rather an authentic wardrobe. It’s made up of classic pieces—a pleated trouser and blue button-down—that one would expect Dickinson to reach for in the morning. Still, the Babygirl star wears them with authority, bringing new life to each design with every movement and pose.

Prada

Carey Mulligan has transformed into a multitude of characters for Prada’s spring/summer 2025 campaign, encapsulating both the brand and the actress’ plurality. Titled “Acts Like Prada,” the images reference the brand’s fall/winter 2021 campaign, “Feels Like Prada,” which was captured by David Sims. This time around, the portraits photographed by Steven Meisel are more direct than their abstract predecessors, introducing the audience to the many viewpoints that make up Prada’s ideology.

Fashion is used as a tool of transformation as Mulligan is reincarnated again and again. She’s a stylish school teacher with a fresh perm and argyle sweater, or a mom who grabbed her chocolate-brown tote while running out the door to pick up her kids from school. There are touches of the ’70s in some of the embodiments, while ’80s influences slip into others, but there is no doubt this is a modern, Prada woman.

Louis Vuitton

You can stop scrolling eBay for those twenty-year-old Louis Vuitton x Murakami bags. Two decades after the French brand originally partnered with Takashi Murakami for the still-coveted collaboration, LV and the artist are once again coming together for a re-edition. Of course, such an iconic launch requires an equally iconic face, and Louis Vuitton has just the house ambassador for the job: Zendaya. The actress shows off a handful of the collaboration’s 200 pieces, including a flower-dotted silk scarf top and white bandage skirt in the colorful, cartoon-covered campaign.

Louis Vuitton

Fans of Murakami and the original collaboration will instantly recognize the artist’s motifs, at play throughout the collection and corresponding campaign. The colorful take on the LV logo, made famous with the initial launch under designer Marc Jacobs 20 years ago, is seen on an array of products, like peep-toe mules, and the classic LV Speedy.

Balenciaga

In case you were confused, “This is a Balenciaga Campaign.” The brand is taking a totally straightforward approach with its latest advertisement, teaming with Juergen Teller, as well as the photographer’s wife and creative partner, Dovile Drizyte, on a campaign sporting that aforementioned, fairly unambiguous title.

Balenciaga

In the images, it’s not only the clothes and models on display, but also pieces of furniture from Demna’s personal vintage collection. Red velvet chairs and a white satin couch pop up throughout Paris, allowing campaign stars like Kim Petras and Romeo Beckham to admire the Eiffel Tower or the Seine in comfort.

Balenciaga

In addition to Petras and Beckham—as well as models Sua Lee, Khadim Sock, and Akolde Meen—Demna also enlisted Olympic medalist pistol shooter Kim Ye-Ji, who went viral during the Paris Games this summer. Now, Kim has returned to the French city—though she has traded in her pistol for a Balenciaga Bel Air bag.

Loewe

Young Hollywood is joined by some unexpected characters in Loewe’s resort 2025 campaign. Unlikely combinations are on display as Ayo Edebiri demands attention away from a scrum of rugby players and Leo Woodall stands tall next to an armor-clad knight. The pairings are odd and spontaneous, sparking friction, but also a laugh.

Loewe

Baby Reindeer star and creator Richard Gadd is being stalked by a giant squash in Loewe’s cheeky campaign.

Loewe

As has become something of a tradition, Anderson cast an unexpected icon in his latest Loewe campaign. Following int he footsteps of the late Dame Maggie Smith, the 89-year-old artist Rose Wylie stepped in front of the camera.

Loewe

Also in the campaign is Queer star Drew Starkey, a new addition to Jonathan Anderson’s ever-growing roster of celebrities. The actor looks confident, like he knows the audience is focused on him and his Pebble bucket bag, not the knights that stand a few feet in the distance. With the image, he proves his place in this twisted world created by Anderson and photographer Juergen Teller.