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Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative

Alongside a pair of new lenses and the "radically simple" BF camera, the 63-year-old Sigma Corporation unveiled a new visual identity and art projects initiative. [Read More]

Feb 24, 2025 - 03:32
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Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative

The image shows the word "SIGMA" in bold, black uppercase letters next to a circle enclosing the Greek letter Sigma (Σ) on a white background.

Alongside a pair of new lenses and the "radically simple" BF camera, the 63-year-old Sigma Corporation unveiled a new visual identity and art projects initiative.

[Read More]

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