Sony's mysterious teaser sets the stage for a March 26 reveal

Today seems to be the day for teasers, with March 26 shaping up as the day for announcements. Canon just shared a teaser suggesting two new cameras coming on March 26, and now Sony has shared a mysterious YouTube video teasing a new camera also coming on the same date. The video is short and has very little information. Typical of teaser content, the camera is heavily cloaked in shadow. It primarily reveals the sensor and lens mount, along with a "Go small, shoot big" tagline. The first part of that phrase suggests a smaller form factor. The "shoot big" portion, though, along with the view of the lens mount, gives away that it is an interchangeable lens camera. The rest of the video doesn't provide much other than a button labeled "5" and a 3.5mm jack. The video caption simply states, "Be ready for the announcement of a new product," and provides the announcement time as March 26th at 10:00 EDT / 14:00 GMT / 22:00 CST / 23:00 JST. Naturally, the comment section is full of guesses. Many are speculating that it could be the FX3 II or FX6 II, while a few think it could be the a6900. Luckily, the announcement is only a week away, so the answer will be revealed soon.

Mar 19, 2025 - 21:41
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Sony's mysterious teaser sets the stage for a March 26 reveal

Today seems to be the day for teasers, with March 26 shaping up as the day for announcements. Canon just shared a teaser suggesting two new cameras coming on March 26, and now Sony has shared a mysterious YouTube video teasing a new camera also coming on the same date.

The video is short and has very little information. Typical of teaser content, the camera is heavily cloaked in shadow. It primarily reveals the sensor and lens mount, along with a "Go small, shoot big" tagline. The first part of that phrase suggests a smaller form factor. The "shoot big" portion, though, along with the view of the lens mount, gives away that it is an interchangeable lens camera.

The rest of the video doesn't provide much other than a button labeled "5" and a 3.5mm jack. The video caption simply states, "Be ready for the announcement of a new product," and provides the announcement time as March 26th at 10:00 EDT / 14:00 GMT / 22:00 CST / 23:00 JST.

Naturally, the comment section is full of guesses. Many are speculating that it could be the FX3 II or FX6 II, while a few think it could be the a6900. Luckily, the announcement is only a week away, so the answer will be revealed soon.