Steam's popular Bongo Cat clicker is losing money, but its worth to its devs lies elsewhere

Despite currently sitting above the likes of GTA 5, Elden Ring Nightreign, and Dune: Awakening in the fourth spot on Steam's most-played chart, a Bongo Cat clicker game is "actually losing us money in the end", according to its devs. So, why are developers Irox Games and their CEO Marcel Zurawka keeping this app about a meme cat that sits on your desktop and drops a big slap every time you click on a thing going? Well, in an interview with Eurogamer, they explained that the bot-infested idler's true worth is in helping advertise another game they're trying to vault up the Steam pre-release popularity charts. Read more

Jun 27, 2025 - 11:00

Steam's popular Bongo Cat clicker is losing money, but its worth to its devs lies elsewhere

Despite currently sitting above the likes of GTA 5, Elden Ring Nightreign, and Dune: Awakening in the fourth spot on Steam's most-played chart, a Bongo Cat clicker game is "actually losing us money in the end", according to its devs.

So, why are developers Irox Games and their CEO Marcel Zurawka keeping this app about a meme cat that sits on your desktop and drops a big slap every time you click on a thing going? Well, in an interview with Eurogamer, they explained that the bot-infested idler's true worth is in helping advertise another game they're trying to vault up the Steam pre-release popularity charts.