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Sydney’s Above The Clouds Lands in Melbourne
SummaryAbove The Clouds has opened its first flagship outside Sydney, a two-level store at 80 Collins Street designed with a focus on creative reuse of existing materials.The store’s design contrasts raw textures with refined finishes, featuring a sculptural, color-changing footwear wall that anchors the space.Blending elements of a gallery, community hub, and curated fashion destination, the Melbourne flagship marks a new evolution for the brand’s luxury-streetwear hybrid identity.Above The Clouds has officially touched down in Melbourne, opening the doors to its first store outside of Sydney. The striking, two-level flagship is at the high-traffic intersection of 80 Collins Street and was designed in collaboration with local studio Pattern.Rather than gut and rebuild, the team worked with the site’s existing materials, reimagining the space with a mindset of creative reuse. The result? A store that feels intentional and lived-in, along with a layered, tactile environment where raw edges meet refined finishes and where nothing is wasted.Inside, the fitout leans into dualities featuring rough OSB textures that are paired with plush, moss-toned carpets, while pastel-hued displays break up the neutral palette with flashes of brightness. Lighting design is key here: a sculptural, ice-blue rotunda—the footwear wall’s glowing centrepiece—anchors the upper floor, with RGB light settings that bathe the store in colour by night.True to Above The Clouds’ DNA, the store doesn’t conform to traditional retail rules. Instead, it feels like a hybrid between a gallery, a community hub and a curated fashion destination.As the brand continues to define its own category somewhere between luxury and streetwear, its Melbourne flagship signals not just growth, but evolution.Above The Clouds Shop T0.07/80 Collins StMelbourne VIC 3000Click here to view full gallery at Hypebeast
Summary
- Above The Clouds has opened its first flagship outside Sydney, a two-level store at 80 Collins Street designed with a focus on creative reuse of existing materials.
- The store’s design contrasts raw textures with refined finishes, featuring a sculptural, color-changing footwear wall that anchors the space.
- Blending elements of a gallery, community hub, and curated fashion destination, the Melbourne flagship marks a new evolution for the brand’s luxury-streetwear hybrid identity.
Above The Clouds has officially touched down in Melbourne, opening the doors to its first store outside of Sydney. The striking, two-level flagship is at the high-traffic intersection of 80 Collins Street and was designed in collaboration with local studio Pattern.
Rather than gut and rebuild, the team worked with the site’s existing materials, reimagining the space with a mindset of creative reuse. The result? A store that feels intentional and lived-in, along with a layered, tactile environment where raw edges meet refined finishes and where nothing is wasted.
Inside, the fitout leans into dualities featuring rough OSB textures that are paired with plush, moss-toned carpets, while pastel-hued displays break up the neutral palette with flashes of brightness. Lighting design is key here: a sculptural, ice-blue rotunda—the footwear wall’s glowing centrepiece—anchors the upper floor, with RGB light settings that bathe the store in colour by night.
True to Above The Clouds’ DNA, the store doesn’t conform to traditional retail rules. Instead, it feels like a hybrid between a gallery, a community hub and a curated fashion destination.
As the brand continues to define its own category somewhere between luxury and streetwear, its Melbourne flagship signals not just growth, but evolution.
Above The Clouds
Shop T0.07/80 Collins St
Melbourne VIC 3000
Click here to view full gallery at Hypebeast
