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Theory Peeled Back the Curtain
In lieu of a fashion show, the brand opened its atelier of artisans to the fashion public.
In recent years, Theory has become an “if you know, you know” brand, somewhat gatekept by devotees who’ve fallen in love with its understated approach to design (although it has been around since 1997). “We always stay honest,” global chairman Kazumi Yanai said as to why this brand seems to be fa... More »
