Twitch streamer Aimsey becomes the latest Red Bull Player

Welsh content creator Aimee ‘Aimsey’ Davies has been unveiled as Red Bull’s latest signing.

As part of the energy drink brand’s growing lineup of content creators, Aimsey will play a key role in Red Bull UK’s gaming projects this year.

Aimsey began streaming in 2018 at the age of 16, and has since cultivated a combined following of over 4.8m across Twitch and TikTok with their Minecraft and Among Us content. The streamer is also known for promoting inclusivity and authenticity in gaming and entertainment.

In 2022, Aimsey became the Streamer of the Year at the Gayming Awards for their impact within the gaming and LGBTQIA+ communities.

Aimsey has now joined Red Bull’s roster of content creators, which includes the likes of Ludwig ‘Ludwig’ Ahgren and Tarik ‘Tarik’ Celik alongside traditional athletes such as F1 World Champion Max Verstappen.

“Becoming a Red Bull Player is an incredible milestone for me,” commented the Twitch streamer. “I’m such a huge fan of the brand and how it champions individuality and creativity, and you can see how those values echo in everything I do with my content and community.

“I’m so excited for the future with everything we’ve got planned together for my community.”

Aimsey is not the only new Red Bull Player this year. The company signed Fortnite player Kyle ‘Mongraal’ Jackson in April, as well as content creators Marc Robert ‘Caedrel’ Lamont and Ali ‘SypherPK’ Hassan in May.

Red Bull has been involved in the gaming and esports communities for several years. Beyond its content creator lineup, the company has formed its own esports rosters, partnered with notable industry stakeholders and organised esports competitions.

This year, the energy drink brand celebrated the 10^th anniversary of its Street Fighter tournament series, Red Bull Kumite.