Ubisoft could create a new business division with Assassin’s Creed and sell a part of it, report says

Ubisoft is reportedly planning a big move to strengthen its finances and become more stable in 2025 and beyond. According to Bloomberg, the company is looking for investors to help create a new business unit that will hold its biggest franchises, including Assassin’s Creed. Ubisoft would still be the main owner of this new unit, but it would sell a small part of it to an outside investor. This doesn’t mean the investor would own Ubisoft’s current IPs or have control over them. Ubisoft would remain in charge, keeping full decision-making power while using the investment to bring in more money. This move comes at a time when Ubisoft’s stock has been struggling, and the company is betting big on Assassin’s Creed Shadows, which launches on March 20, to help turn things around. What Ubisoft creating a new company and selling part of it means Ubisoft’s move is essentially a way to get a large cash boost upfront by selling a small stake in a new entity that includes Assassin’s Creed and other IPs—without tying it directly to how well any single game or product performs. This gives Ubisoft more capital to invest in the company, fill revenue gaps, or cover operational costs. While this does mean Ubisoft will share a portion of future earnings from Assassin’s Creed (and other IPs) with investors who now hold a minority stake, the trade-off is getting immediate funding. That money can then be used to scale up investments in these franchises, which could lead to even more Assassin’s Creed products. Ubisoft is not selling Assassin's Creed Since all this business conversation and some legalese can make the report hard to understand, here's a list of facts, based on the report, that clarify some parts about this potential deal: Ubisoft is not selling Assassin’s Creed. Assassin’s Creed will still be a Ubisoft game. The company will still hold a major part of it. Ubisoft is not being bought out. Other Ubisoft IPs will also be included. Ubisoft is not shutting down or failing. The post Ubisoft could create a new business division with Assassin’s Creed and sell a part of it, report says appeared first on Destructoid.

Mar 14, 2025 - 20:42

Ubisoft could create a new business division with Assassin’s Creed and sell a part of it, report says

Ubisoft is reportedly planning a big move to strengthen its finances and become more stable in 2025 and beyond.

According to Bloomberg, the company is looking for investors to help create a new business unit that will hold its biggest franchises, including Assassin’s Creed. Ubisoft would still be the main owner of this new unit, but it would sell a small part of it to an outside investor.

This doesn’t mean the investor would own Ubisoft’s current IPs or have control over them. Ubisoft would remain in charge, keeping full decision-making power while using the investment to bring in more money.

This move comes at a time when Ubisoft’s stock has been struggling, and the company is betting big on Assassin’s Creed Shadows, which launches on March 20, to help turn things around.

What Ubisoft creating a new company and selling part of it means

Ubisoft’s move is essentially a way to get a large cash boost upfront by selling a small stake in a new entity that includes Assassin’s Creed and other IPs—without tying it directly to how well any single game or product performs. This gives Ubisoft more capital to invest in the company, fill revenue gaps, or cover operational costs.

While this does mean Ubisoft will share a portion of future earnings from Assassin’s Creed (and other IPs) with investors who now hold a minority stake, the trade-off is getting immediate funding. That money can then be used to scale up investments in these franchises, which could lead to even more Assassin’s Creed products.

Ubisoft is not selling Assassin's Creed

Since all this business conversation and some legalese can make the report hard to understand, here's a list of facts, based on the report, that clarify some parts about this potential deal:

Ubisoft is not selling Assassin’s Creed.
Assassin’s Creed will still be a Ubisoft game. The company will still hold a major part of it.
Ubisoft is not being bought out.
Other Ubisoft IPs will also be included.
Ubisoft is not shutting down or failing.

The post Ubisoft could create a new business division with Assassin’s Creed and sell a part of it, report says appeared first on Destructoid.