Why Cory Booker’s Talkathon Was a Masterclass in Social Media Savvy: “The Numbers Rival TV Networks”

By launching a TikTok account to livestream his record-breaking stemwinder, the senator became a viral sensation and offered up a successful messaging model for the rest of the Democratic Party.

Apr 3, 2025 - 18:14
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Why Cory Booker’s Talkathon Was a Masterclass in Social Media Savvy: “The Numbers Rival TV Networks”
By launching a TikTok account to livestream his record-breaking stemwinder, the senator became a viral sensation and offered up a successful messaging model for the rest of the Democratic Party.