You Can Now Get Matching Friendship Bracelets With Tyla

Friendship charm bracelets are about to be chicer than ever.

South African singer-songwriter Tyla is the newest face of global jewelry powerhouse Pandora, endorsing its latest charm offerings to personalize customers' favorite jewelry pieces. The partnership is a natural fit, as both Tyla and Pandora share a commitment to self-expression and individuality. Known for its customizable, handcrafted pieces, Pandora empowers wearers to tell their own stories through jewelry. Similarly, Tyla has stayed true to herself throughout her journey—embracing her roots and owning her identity, both in her music and personal style. 

"Whenever our mother wanted us not to bother her, she’d give us a big container of beads, and my sisters and I would make friendship bracelets all day," Tyla said in a statement from Pandora. "Now my Tygers can have matching friendship bracelets with me.”

The campaign, "Pandora Styled by Tyla," is all about self-expression. Just like fans can curate their own looks with Pandora charms, Tyla selected pieces that symbolize her story. She chose the Cherry Blossom Charm to represent her breakout hit "Water," and the Mini Shark Tooth Charm as a nod to her South African heritage. For Tyla, charm bracelets hold nostalgic value, reminding her of her childhood. In the campaign, she flaunts necklaces sensually hanging on her back, as well as layered pieces and hoop earrings.

The 23-year-old joins the brand at a pivotal moment in her rising career, fresh off a year of success and ahead of her highly anticipated Coachella debut on April 11. Fans can now shop Tyla’s curated selection and create their matching friendship bracelets with the singer online.