Abby Champion Stars in Tiffany & Co.’s New High Jewelry Campaign

Tiffany & Co. has debuted its newest High Jewelry campaign, celebrating the house’s legacy of artistry and craftsmanship. The campaign, a tribute to Tiffany’s storied design history, spotlights the brand’s most iconic pieces while introducing fresh expressions of elegance. 

At the heart of the campaign is a curated selection of Tiffany & Co.’s most legendary designs, including the iconic Bird on a Rock brooch, which has become a symbol of the house’s whimsical approach to fine jewelry. These standout pieces are joined by captivating new creations from the Blue Book 2024: Tiffany Céleste collection, a series that captures the awe and wonder of the cosmos through a celestial lens. Together, they create a narrative of luxury, creativity, and timeless sophistication.

Leading the campaign is American model Abby Champion, who brings her modern charm to each frame. Champion, who is also engaged to The White Lotus actor Patrick Schwarzenegger, adds a personal dose of contemporary star power to the storied jewelry house’s newest chapter.

Photographed by Carlijn Jacobs, the campaign reimagines classic Tiffany high jewelry in a modern world. Jacobs’ vision is influenced by Tiffany Style, a book by John Loring that chronicles the house’s most celebrated designs from the 1950s and ’60s. Her work also pays homage to renowned photographer Hiro, whose artistic lens defined an era of Tiffany’s visual storytelling.

Through a fusion of past and present, the campaign brings to life the enduring spirit of Tiffany & Co., honoring its heritage while embracing the future of high jewelry.