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After years of intense leaks, Nintendo’s got the Switch 2 launch on lockdown
The first Switch might be one of Nintendo’s most successful consoles of all time, but from a marketing perspective, the portable console could be a nightmare. A year into the Switch’s lifespan saw the launch of the console’s first emulator, which opened the floodgates for piracy. From there on out, Nintendo lost control over the […]
The first Switch might be one of Nintendo’s most successful consoles of all time, but from a marketing perspective, the portable console could be a nightmare. A year into the Switch’s lifespan saw the launch of the console’s first emulator, which opened the floodgates for piracy. From there on out, Nintendo lost control over the messaging of its products at launch. Marquee games like The Legend of Zelda: Tears of the Kingdom leaked weeks ahead of time. While Nintendo acted quickly to squash the evidence, the Japanese company couldn’t prevent leaks in their entirety.
But Nintendo was ready for the Switch 2 launch.
As we speak, retailers across the globe are receiving their Switch 2 stock in anticipation of the launch on June 5th. Images of backrooms with Switch 2 boxes are all over the internet, and at least one retailer has locked up its Switch 2 stock out in the open, where regular customers can see it.
