BETBY expands global reach with Elantil partnership

Sportsbook technology company BETBY has taken another strategic leap by partnering with Elantil, an emerging B2B iGaming marketplace that aims to streamline operators access casino and sportsbook content.

This long-term collaboration is set to broaden BETBY’s global distribution, making its sportsbook solution available to a wider spectrum of operators and markets.

At the heart of this partnership is integration. BETBY’s comprehensive sportsbook solution, including its proprietary esports feed Betby.Games, as well as trading and risk management services will now be accessible through Elantil’s platform.

For operators, this means a turnkey solution: over 400,000 events, 8,000+ markets, 125+ sports, and more than 50 esports titles.

The partnership is designed for efficiency, allowing operators to contract directly with BETBY and benefit from its technology without the friction of lengthy onboarding.

One feature of BETBY’s offering is its AI Labs toolkit, which leverages artificial intelligence to personalise betting experiences, automate risk management, and provide insights for operators. This data-driven approach aims to maximise player engagement and retention.

For Elantil, adding BETBY to its marketplace is a significant upgrade. The company’s platform is built for agility and scalability, targeting Tier 1 operators who demand rapid deployment and the flexibility to tailor their offerings.

This partnership comes at a time when BETBY is aggressively expanding its footprint, recently announcing similar deals in Latin America and Asia. This includes partnerships with the likes of Calimaco and SABA Sports, respectively.