BETER expands sports portfolio with cricket offering

BETER, a provider of esports and sports betting content and data, has significantly broadened its sports portfolio by launching comprehensive live data and odds coverage for official cricket tournaments and leagues worldwide.

This expansion, announced on May 28th, 2025, positions BETER to serve the growing demand for cricket betting content across more than 30 countries. This includes major markets such as India, Australia, the USA, South Africa, and Kuwait.

Through strategic partnerships with top content providers, BETER’s new cricket offering covers approximately 2,400 matches per month, spanning both international and national competitions.

The portfolio features marquee events like the Indian Premier League (IPL), ICC World Cup, SA20, Twenty20 Blast, and Big Bash League, as well as over 140 Tier 1 and Tier 2 leagues.

In addition, BETER provides access to a wide range of Tier 3 and Tier 4 competitions, including the T10 European League, Akluj Rural Championship, KCC T20 Emerging League, and Minor League Cricket.

This move further strengthens BETER’s already extensive sports portfolio, which includes its in-house Setka Cup table tennis tournaments and BSKT Cup basketball league, collectively delivering more than 11,000 monthly events with live streaming, real-time data, and odds.

Maksym Vitushko, Sports General Manager at BETER, highlighted the strategic importance of this expansion: “Cricket is not only one of the most in-demand sports among our clients, but it also offers a unique structure with a high volume of micro-events, such as overs and innings, which allows us to offer a wide variety of innovative markets, including ‘exact number of runs’ or ‘over totals’. This translates into more frequent betting opportunities and a richer, more exciting experience for bettors.”

With this addition, BETER now enables operators to offer a broader range of betting markets and formats, catering to the diverse interests of cricket fans and bettors worldwide.

The company’s focus on official data, real-time odds, and innovative betting markets ensures that both operators and players benefit from a fast, reliable, and engaging betting experience.