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BlackMagic Design is blaming its US price jumps on tariffs
Image: Blackmagic Almost every news site is flooded with stories about the new tariffs and their impact on individual product categories. Given that so many photography companies manufacture their goods in places other than the United States, several outlets have predicted that the tariffs will impact photography gear. Now, those expectations are becoming a reality, with Blackmagic Design being the first to officially announce price increases because of tariffs. A screenshot of the Blackmagic website reflecting a $5495 price for the Pyxis 12K camera, taken at 12:42 PM EDT on April 7. Yesterday, CineD reported that the newly released Blackmagic Pyxis 12K camera went from the launch price of $4995 to $6595 on Blackmagic's website, a 32% increase. CineD included a screenshot of Blackmagic's website reflecting the $6595 price. However, at the time of writing, the website shows $5495 for the camera. While that isn't as substantial an increase as what CineD reported, it is still a bump in price, which no one likes seeing. At the time of writing, the price at B&H is still the original launch price. A screenshot of Blackmagic's statement on Facebook about pricing changes. Beyond the pricing change, Blackmagic also posted a statement on Facebook about general USA prices for its products. It said that most products in the USA have increased because of the tariffs, and that these price changes only impact the US. A quick look at the Blackmagic website shows that the company also increased the price of the Pyxis 6K camera from a launch price of $2995 to $3295, while the Ursa Cine 17K went from $29,995 to $32,995. We contacted Blackmagic for clarification on pricing but did not hear back at the time of writing. We'll update our story if we hear back.
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| Image: Blackmagic |
Almost every news site is flooded with stories about the new tariffs and their impact on individual product categories. Given that so many photography companies manufacture their goods in places other than the United States, several outlets have predicted that the tariffs will impact photography gear. Now, those expectations are becoming a reality, with Blackmagic Design being the first to officially announce price increases because of tariffs.
 |
| A screenshot of the Blackmagic website reflecting a $5495 price for the Pyxis 12K camera, taken at 12:42 PM EDT on April 7. |
Yesterday, CineD reported that the newly released Blackmagic Pyxis 12K camera went from the launch price of $4995 to $6595 on Blackmagic's website, a 32% increase. CineD included a screenshot of Blackmagic's website reflecting the $6595 price. However, at the time of writing, the website shows $5495 for the camera. While that isn't as substantial an increase as what CineD reported, it is still a bump in price, which no one likes seeing. At the time of writing, the price at B&H is still the original launch price.
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| A screenshot of Blackmagic's statement on Facebook about pricing changes. |
Beyond the pricing change, Blackmagic also posted a statement on Facebook about general USA prices for its products. It said that most products in the USA have increased because of the tariffs, and that these price changes only impact the US. A quick look at the Blackmagic website shows that the company also increased the price of the Pyxis 6K camera from a launch price of $2995 to $3295, while the Ursa Cine 17K went from $29,995 to $32,995.
We contacted Blackmagic for clarification on pricing but did not hear back at the time of writing. We'll update our story if we hear back.
