BLAST expands esports data partnership with Shikenso

Esports data and analytics platform Shikenso Analytics has renewed and expanded its partnership with esports tournament organiser BLAST.

The two brands will continue to work together after their initial partnership in 2023. Shikenso will track and analyse brand visibility across all BLAST’s flagship esports competitions, such as BLAST Premier, RLCS, FNCS, BLAST Slam, BLAST R6 and the BLAST.tv Austin Major. 

Shikenso Analytics adds yet another key esports partner to its portfolio. In April, the company signed a multi-year partnership with esports tournament organiser ESL FACEIT Group.

Founded in Germany in 2017, Shikenso Analytics’ toolkit includes image recognition, audience analysis, audio and voice tracking, and text sentiment analysis. This gives insights to understand and improve brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media. 

Aside from tournament organisers, the company has previously worked with esports teams such as G2 Esports, as well as esports talent agencies like Fuse, Sportfive, and GroupM, providing key insights to better evaluate sponsorship performance. Earlier this week, the company also renewed with UK-based Fnatic for another year.

Earlier last year, the data company also expanded to the traditional sports field by signing a partnership with the Belgian Pro League, Club Brugge, and football legend Toni Kroos’ Icon League.

James Brown, Commercial Director at BLAST, commented on the renewed partnership: “Since partnering with Shikenso in 2023, we’ve seen first hand the impact of deeper sponsorship data and faster insights.

“Expanding the scope of our collaboration was a natural step as we look to provide even greater value to our partners across more of our events. 2025 is a blockbuster year for BLAST — branching across four continents and with multiple partners onboard, we’re looking forward to providing our partners with extensive data.”