Brown is the New Black in July's Latest Collection

In a world where luggage often feels like an afterthought, July has managed to transform travel essentials into fashion statements. With its latest "Brown" collection, the Melbourne-born brand taps into a colour trend that has quietly dominated fashion runways and interior design for the past year: warm, nostalgic hues that feel both grounded and elevated.For its "Take us anywhere" campaign—a nod to the versatility and timeless appeal of these earthy tones—the images evoke carefree travel moments where rich, chocolatey hues blend seamlessly with urban streetscapes and rugged landscapes alike. At the heart of the collection is the Toffee case, a standout shade that mirrors Pantone's 2025 colour prediction, Mocha Mousse.July's signature design features ensure these cases are more than just easy on the eyes. The protective German polycarbonate shell offers durability without compromising on style, while their SilentMove wheels glide seamlessly from gate to cobblestone.Take a closer look at the designs above. The “Brown” collection is now available via July’s website and in stores. View this post on Instagram A post shared by July (@july)Click here to view full gallery at Hypebeast

Mar 31, 2025 - 07:02

Brown is the New Black in July's Latest Collection

In a world where luggage often feels like an afterthought, July has managed to transform travel essentials into fashion statements. With its latest "Brown" collection, the Melbourne-born brand taps into a colour trend that has quietly dominated fashion runways and interior design for the past year: warm, nostalgic hues that feel both grounded and elevated.

For its "Take us anywhere" campaign—a nod to the versatility and timeless appeal of these earthy tones—the images evoke carefree travel moments where rich, chocolatey hues blend seamlessly with urban streetscapes and rugged landscapes alike. At the heart of the collection is the Toffee case, a standout shade that mirrors Pantone's 2025 colour prediction, Mocha Mousse.

July's signature design features ensure these cases are more than just easy on the eyes. The protective German polycarbonate shell offers durability without compromising on style, while their SilentMove wheels glide seamlessly from gate to cobblestone.

Take a closer look at the designs above. The “Brown” collection is now available via July’s website and in stores.

View this post on Instagram

A post shared by July (@july)

Click here to view full gallery at Hypebeast