Allure

I Just Bleached my Hair—and Maintaining It Is Easier Th...

At-home TLC is key for a brass-free blonde look.

Dealing With Dark Spots? You Need Kojic Acid in Your Life

Rather than exfoliating, the ingredient slows pigment production.

Hailey Bieber's Latest Look Came Straight From '90s Cin...

Two supermodels, one effortlessly cool look.

My Boob Job Went Against Everything I Believe In

I was staunchly anti-plastic surgery until a breast augmentation changed my life.

Is the Age of Health Care TMI Actually Making Us Feel L...

Oura rings, at-home urine tests, and full-body scans, oh my!

7 Wedding Nail Colors That Made My Mood Board

Your manicure might seem like a minor detail, but your fingers will be in more p...

Tell Me How Sabrina Carpenter's Skin Looks This Good Wh...

She shared a makeup-free selfie that revealed a ton of freckles.

Kate Hudson on Raising a Future Sephora Tween

“She started doing my makeup, and she does perfect cat eyes,” says the actor, wh...

Our Favorite Rice Toners Brighten, Hydrate, and Soothe ...

It's been an Asian skin-care hero for centuries.

If You're Going to Buy Dyson Hair Tools, Start With Thi...

These are the ones that make the cut.

Turns Out, Going Brunette to Blonde Isn't As Hard As Ev...

At-home TLC is key for a brass-free blonde look.

A $10,000 Surgery Gave Me Perfect Vision–and a New Vanity

Now I see more than I want to.

You Need a Vanilla Body Wash in Your Shower

Spice up your life.

BRB, Taking Pictures of Katie Holmes's New Highlights t...

How can anyone be expected to resist the lure of this color?

Cardi B Just Went Full-Blown 2007 Emo Kid With Colorful...

Alexa play "Misery Business" by Paramore.

You Win, TikTok. Freckle Pens Are a Must-Have

Create the faux freckles of your dreams.

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