Allure

Zoe Saldaña's Braid Is Coquette to the Third Power — Se...

Her stylist shares exactly how to get the “architectural and soft” look.

48 Best Presidents Day Sales 2025 for Beauty Lovers

You deserve a treat for surviving January, tbh.

I’m 41, and I’ve Been Flossing Wrong My Whole Life

This one move saved my sad, sore gums.

Mini Twists Are TikTok’s Latest Protective Style Fixati...

Hair experts explain how to get the look in six simple steps.

8 Best Primers for Mature Skin 2025, According to MUAs

These formulas lock in your makeup while caring for the skin beneath it.

How to Get Better Sleep, Starting Tonight

Figuring out your chronotype is a crucial first step.

10 Best Neck Creams in 2025, According to Dermatologists

Don't overlook this particularly sensitive area.

12 Best Tinted Lip Balms for This Winter After Testing ...

Moisturizing formulas with just a hint of oomph.

Bella Hadid's Makeup Routine Is Relatable and Easy to F...

Hailey's, Kendall's, and Kylie's beauty products all make an appearance.

Lisa Wore Ombré Nails Like I've Never Seen to the White...

Trust us—you're going to want to spend some time staring at this stunning set.

7 Best Cleansing Balms in 2025, Tested & Reviewed

They’re tough on makeup, but gentle on skin.

Why the Menopause Set is Obsessed with Weighted Vests

They are backed by legitimate science—which makes them an outlier among products...

12 Best Face Exfoliators 2025 for Baby-Soft Skin This W...

Goodbye, pore-clogging pus and oil.

13 Best Korean Serums 2025 for Impossibly Hydrated Skin

There's more to these than snail mucin.

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