Allure

Belly Button Piercings Are So Back

And they’ve entered their quiet luxury era.

Lash Primers Are Worth the Extra Step, We Promise

One coat, endless payoff.

Okay, We'll Bite: Fruity Perfumes Are Cool

These pickable fragrances go beyond the bounty.

So, About Tariffs and Botox…

Neuromodulators and fillers are almost exclusively made overseas. Will their pri...

Sydney Sweeney's Crocodile Skin Manicure Is the Result ...

Well, it's actually just blooming gel polish—but still!

Aimee Lou Wood (and Her ‘White Lotus’ Turn) Convinced M...

I was in the med spa waiting room when her anti-injectable comments changed my m...

Rihanna's Matte Black French Manicure Made Me So Nostal...

It feels so fresh and unexpected right now.

Everything About Christina Aguilera's Look Screams Mode...

Minus the whole damsel-in-distress thing.

Your Curls Called—They Want More Mousse

Some even control frizz.

I Got a Breast Augmentation for My Drastically Uneven B...

I took out a personal loan to pay for it and I have zero regrets.

Influencers Are Saying Homemade Gelatin Gummies Will Gi...

Don’t fall for this nonsense.

Medicube Face Masks Are Viral for a (Very Glowy) Reason

These glow-enhancing formulas come straight from Seoul to your complexion.

These Overnight Masks Are Our Hack for Ultra-Dewy Skin

Upgrade your beauty sleep.

Your Curls Are Begging for a Cleansing Conditioner

You can't miss with gentle cleansing and extra moisture.

Natural Hair + Silk Bonnets = a Match Made in Snoozing ...

Multitasking at its finest. (Because you're asleep.)

Your Best Defense Against Dryness? Hydrating Serums, of...

Dewy dumpling status, unlocked.

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