Allure

Your Curls Called—They Want More Mousse

Some even control frizz.

I Got a Breast Augmentation for My Drastically Uneven B...

I took out a personal loan to pay for it and I have zero regrets.

Influencers Are Saying Homemade Gelatin Gummies Will Gi...

Don’t fall for this nonsense.

Medicube Face Masks Are Viral for a (Very Glowy) Reason

These glow-enhancing formulas come straight from Seoul to your complexion.

These Overnight Masks Are Our Hack for Ultra-Dewy Skin

Upgrade your beauty sleep.

Your Curls Are Begging for a Cleansing Conditioner

You can't miss with gentle cleansing and extra moisture.

Natural Hair + Silk Bonnets = a Match Made in Snoozing ...

Multitasking at its finest. (Because you're asleep.)

Your Best Defense Against Dryness? Hydrating Serums, of...

Dewy dumpling status, unlocked.

Acne Works Hard But These Concealers Work Harder

When pimples come out to play, these are the formulas we reach for.

I Went From Brunette to Blonde In 10 Hours

Everyone tried to talk me out of it. I’m glad I didn’t listen.

Jennifer Lopez Wore the Most Micro-Mini French Manicure...

If the tips were any skinnier, this literally wouldn't be a French manicure.

Sarah Kinonen's Beauty Edit

Meet Sarah, who follows the same daily routine and hardly ever stray: fluffed-up...

Other Brands Can Now Legally Try to Dupe SkinCeuticals’...

The patent on the beloved C E Ferulic has expired. Here's what that means for yo...

Brunette George Clooney Is Playing Tricks on My Brain—S...

Seriously, who is this man?

Meet the Face Massagers Blowing Up the Group Chat

Tiny tools with tons of talent.

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