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L’HISTOIRE: Pharrell’s Camo Cap, Silk Scarf at Louis Vuitton’s 150th Anniversary in 2004
Before his appointment at Louis Vuitton, the musician chose the ultimate streetwear look to attend the brand’s anniversary celebration.
L’HISTOIRE explores fashion history moments you should know, from what actors wore on a red carpet to celebrities who made cameos on the runway. Some are unsung, and some are better known. Each is part of the fabric of today’s fashion world, be it barrier breakers or culture makers.
Pharrell Williams’ journey has been one for the fashion history books. The multi-hyphenate has spent years blurring the lines between music and fashion, embarking on numerous business ventures. Pharrell never played by the rules, with style instincts that made him a trendsetter long before his appointment as Louis Vuitton’s men’s creative director in 2023. In a now full-circle moment, he stepped out for the house’s 150th anniversary celebration in 2004, rocking a look that is so uniquely him.
The look in question? One straight from the early-2000s streetwear playbook. He paired a bold red varsity letterman jacket with a loose-fitting white graphic tee, letting the layers peek out just enough to show intention. His baggy dark-wash jeans completed the look, along with a camo dad cap and a powder blue scarf over his face. This wasn't just a nod to a bygone era; it was a reminder of how streetwear's past continues to inform fashion’s present. In this look, Pharrell paid homage to the era that raised him. Pharrell’s relationship with Louis Vuitton runs deep. He first collaborated with the house on eyewear and jewelry back in the late-2000s, and has been a front-row regular for over 15 years. His appointment following the passing of Virgil Abloh felt less like a shake-up and more like destiny. The multihyphenate's debut collection for the house, unveiled during Paris Men’s Fashion Week in June 2023, confirmed what many already knew: Pharrell’s influence on fashion is no longer just personal—it’s institutional.
Want to recreate Pharrell’s look? Go for a similar red varsity jacket by Palm Angels with Off-White’s loose, white T-shirt underneath. Choose a pair of faded, dark denim like these super baggy ones from Acne Studios, and add a camo dad cap to complete the look.
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