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Shoreline Mafia Is Really 'Back in Bidness' With Celebratory Born x Raised Collab
Shoreline Mafia is officially back in business, and if the first Fenix Flexin x OHGEESY album in almost five years didn't solidify that, then the duo's Born x Raised collaboration definitely does.After lifting the veil on their album Back in Bidness, which arrives just ahead of their come-back Coachella performance this weekend, the legacy Los Angeles rap imprint has made their long-sought-after reunion official with an apparel collection crafted in partnership with fellow Southern California staple, Born x Raised.To commemorate the duo's new album, Born x Raised has reimagined a handful of its signature loungewear silhouettes through the Shoreline design lens. Hoodies and longsleeve tees are imbued with the Back in Bidness cover art on the backside, while others feature co-branding in Old English font. A lineup of embroidered fitted hats close out the release, with Flexin and OHGEESY's signatures attached to the sides of the hat. Peep the full display in the grid below. View this post on InstagramA post shared by bornxraised (@bornxraised)Take a closer look at the celebratory Shoreline Mafia x Born x Raised collab capsule in the OHGEESY and Flexin-fronted shoot above, and shop the range now at the label's official webstore.Click here to view full gallery at Hypebeast
Shoreline Mafia is officially back in business, and if the first Fenix Flexin x OHGEESY album in almost five years didn't solidify that, then the duo's Born x Raised collaboration definitely does.
After lifting the veil on their album Back in Bidness, which arrives just ahead of their come-back Coachella performance this weekend, the legacy Los Angeles rap imprint has made their long-sought-after reunion official with an apparel collection crafted in partnership with fellow Southern California staple, Born x Raised.
To commemorate the duo's new album, Born x Raised has reimagined a handful of its signature loungewear silhouettes through the Shoreline design lens. Hoodies and longsleeve tees are imbued with the Back in Bidness cover art on the backside, while others feature co-branding in Old English font. A lineup of embroidered fitted hats close out the release, with Flexin and OHGEESY's signatures attached to the sides of the hat. Peep the full display in the grid below.
Take a closer look at the celebratory Shoreline Mafia x Born x Raised collab capsule in the OHGEESY and Flexin-fronted shoot above, and shop the range now at the label's official webstore.
Click here to view full gallery at Hypebeast
