Sienna Miller Fronts the New Frame Campaign With Her Beau

Frame is welcoming a new era of storytelling with its latest campaign, for which it tapped actor Sienna Miller and her partner, actor Oli Green, to be the faces of Spring 2025. The new ad, revealed Thursday morning, marks a first for the California-based brand through its dual feature of both men’s and women’s collections.

Known for her effortless style and presence both on and off-screen, Miller was an easy pick for Frame's newest campaign. Co-Founder and Creative Director Erik Torstensson, a longtime friend of the 43-year-old, saw her as the ideal representation of the brand's aesthetic—classic yet fresh. 28-year-old Green, a rising star with roles in The Mosquito Coast and The Crown, brings his own charm to the campaign, making for a dynamic pairing alongside Miller. The couple’s chemistry is at the heart of the shoot, which took place in London just before the 2024 holidays, following a conversation at Paris Fashion Week that sparked the collaboration.

Denim remains at the core of Frame’s product offering, and Miller debuts the Vertical in Laurence, a new straight-leg jean silhouette designed for versatility. Green, meanwhile, sports the Relaxed Heavy Denim Shirt in Embrace and the Straight Jean in Vicente, crafted from sustainable and recycled cotton.

Shot by Frame’s Co-Founder and Creative Director Erik Torstensson, the intimacy-forward campaign is part of the brand’s Icon series, a visual storytelling initiative that blends fashion, art, and entertainment. The portraits capture Miller and Green in a stripped-down, effortless setting, reflecting the timeless appeal of Frame’s signature denim.

The Spring 2025 collection is available starting February 6 at Frame stores worldwide and through select luxury retailers, including Net-A-Porter, Harrods, Selfridges, Neiman Marcus, and Nordstrom. Customers can also shop the collection on the brand's website.