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Sprite Blends Lemon-Lime and Tea for New Limited Edition Release
SummarySprite + Tea blends lemon-lime soda with tea, available in the U.S. and Canada through OctoberInspired by a viral trend, it comes in regular and zero-sugar versionsCampaign stars Eastside Golf and MonaleoSprite is shaking up summer with its latest limited-time-only drink: Sprite + Tea. Hitting shelves today across the U.S. and Canada, the new offering blends Sprite’s crisp lemon-lime flavor with the smooth taste of tea. Available in both regular and zero-sugar varieties, Sprite + Tea will remain on sale through October.Inspired by a viral social trend of fans steeping tea bags in Sprite, the beverage evolved from an intern-led project into a full-scale launch backed by Coca‑Cola’s R&D team. Consumer testing helped fine-tune the amber-hued sparkling drink for a balanced, refreshing taste.“We’re always listening to our consumers,” said Kate Schaufelberger, Brand Director of Sprite North America. “Sprite + Tea offers a unique take on a classic, and fans are going to love it.”To promote the launch, Sprite partnered with Eastside Golf, a brand known for blending golf with hip-hop and basketball culture. The campaign includes a short film, The Fix, featuring Eastside founders Olajuwon Ajanaku and Earl Cooper alongside rapper Monaleo. Packaging sports green, gold and amber accents, and fans can scan Sprite cans for exclusive content and perks.See the short film for yourself below.Click here to view full gallery at Hypebeast
Summary
- Sprite + Tea blends lemon-lime soda with tea, available in the U.S. and Canada through October
- Inspired by a viral trend, it comes in regular and zero-sugar versions
- Campaign stars Eastside Golf and Monaleo
Sprite is shaking up summer with its latest limited-time-only drink: Sprite + Tea. Hitting shelves today across the U.S. and Canada, the new offering blends Sprite’s crisp lemon-lime flavor with the smooth taste of tea. Available in both regular and zero-sugar varieties, Sprite + Tea will remain on sale through October.
Inspired by a viral social trend of fans steeping tea bags in Sprite, the beverage evolved from an intern-led project into a full-scale launch backed by Coca‑Cola’s R&D team. Consumer testing helped fine-tune the amber-hued sparkling drink for a balanced, refreshing taste.
“We’re always listening to our consumers,” said Kate Schaufelberger, Brand Director of Sprite North America. “Sprite + Tea offers a unique take on a classic, and fans are going to love it.”
To promote the launch, Sprite partnered with Eastside Golf, a brand known for blending golf with hip-hop and basketball culture. The campaign includes a short film, The Fix, featuring Eastside founders Olajuwon Ajanaku and Earl Cooper alongside rapper Monaleo. Packaging sports green, gold and amber accents, and fans can scan Sprite cans for exclusive content and perks.
See the short film for yourself below.
Click here to view full gallery at Hypebeast
