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Call Of Duty's generative AI disclosure reveals a glaring issue with Steam's policies
A few weeks back, a new AI generated content disclosure appeared on the Call Of Duty Steam page, reading "our team uses generative AI tools to help develop some in game assets". This followed several months of community speculation over whether the FPS was using such tools to fever-dream up cosmetics, and a Wired report (paywalled) in which an anonymous artist alleged that the 'Yokai's Wrath' premium pack used genAI assets, via PC Gamer. As a disclosure, it's better than nothing, but only barely. While the admission of any GenAI presence is useful to those of us who would rather avoid it entirely, the description "help develop some in game assets" tells us very little. So who's at fault here? Are Activision skirting Valve's requirement to be purposely vague, or do Valve's requirements themselves invite vagaries? Read more
A few weeks back, a new AI generated content disclosure appeared on the Call Of Duty Steam page, reading "our team uses generative AI tools to help develop some in game assets". This followed several months of community speculation over whether the FPS was using such tools to fever-dream up cosmetics, and a Wired report (paywalled) in which an anonymous artist alleged that the 'Yokai's Wrath' premium pack used genAI assets, via PC Gamer.
As a disclosure, it's better than nothing, but only barely. While the admission of any GenAI presence is useful to those of us who would rather avoid it entirely, the description "help develop some in game assets" tells us very little. So who's at fault here? Are Activision skirting Valve's requirement to be purposely vague, or do Valve's requirements themselves invite vagaries?
