How No-Makeup Makeup Revolutionized Beauty

Glossier may have helped usher in our current “you but better” era, but the origins of natural-looking makeup go back decades. Here, a brief history of who started it, who ran with it, and how it transformed the way we think about beauty.

May 1, 2025 - 20:10
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How No-Makeup Makeup Revolutionized Beauty

Glossier may have helped usher in our current “you but better” era, but the origins of natural-looking makeup go back decades. Here, a brief history of who started it, who ran with it, and how it transformed the way we think about beauty.