How No-Makeup Makeup Revolutionized Beauty
Glossier may have helped usher in our current “you but better” era, but the origins of natural-looking makeup go back decades. Here, a brief history of who started it, who ran with it, and how it transformed the way we think about beauty.

Glossier may have helped usher in our current “you but better” era, but the origins of natural-looking makeup go back decades. Here, a brief history of who started it, who ran with it, and how it transformed the way we think about beauty.