I Went to NYC’s New Viral Mochi Shop—Here’s What’s Worth Ordering

As a part of Snack Shop series, Annie Arriaga investigates the latest and greatest viral snack shops in New York City to see if the hype is real, if the snacks are yummy, and if the spot is underrated, overrated, or perfectly rated. It’s no secret that I have a sweet tooth, so it makes perfect sense that I’d jump at the chance to go to a brand new mochi-centered dessert shop in the East Village when I saw it pop up on my feed. Mochi in its truest form as a Japanese sticky rice cake is delicious, but walk around New York City and you’ll find everything from mochi donuts to mochi cake slices. It's not new to the American market, and it's definitely outlived the trend cycle to become a mainstay in both American and Japanese dessert culture. Read More >>

Apr 25, 2025 - 17:35
 0
I Went to NYC’s New Viral Mochi Shop—Here’s What’s Worth Ordering

As a part of Snack Shop series, Annie Arriaga investigates the latest and greatest viral snack shops in New York City to see if the hype is real, if the snacks are yummy, and if the spot is underrated, overrated, or perfectly rated.

It’s no secret that I have a sweet tooth, so it makes perfect sense that I’d jump at the chance to go to a brand new mochi-centered dessert shop in the East Village when I saw it pop up on my feed. Mochi in its truest form as a Japanese sticky rice cake is delicious, but walk around New York City and you’ll find everything from mochi donuts to mochi cake slices. It's not new to the American market, and it's definitely outlived the trend cycle to become a mainstay in both American and Japanese dessert culture.

Read More >>