Inside Dsquared2's 30th Anniversary With Doechii, JT, and All the Coolest Celebrities
Dean and Dan Caten's label celebrated by retracing what they consider to be the trademarks of the brand. They delivered an explosive show between legendary icons and unexpected collaborations.
In 1995, twins Dean and Dan Caten presented their Dsquared2 project. Today, exactly 30 years of fashion, provocation and an unmistakable identity have passed. To celebrate the anniversary, the brand retraced its evolution from its origins and presented a fashion show during Milan Fashion Week that best expresses the soul of the brand: without rules, without compromise, with rebellion and incredible performances from Doechii and JT.
The women's and men's Fall/Winter 2025 runway show, entitled "Obsessed2," took place at the Dsquared2 Bros Co., a venue that resembles a nightclub in terms of little seating, with a backdrop inspired by film studios. The anniversary narrative takes shape as a visual manifesto of the Catens' aesthetic and references of the Canadian designers. Doechii opened the show, running out of a truck in heels before taking on the runway and pulling out a cigarette on the catwalk. Models arrived full of attitude aboard vintage cars, Jeeps, and flying saucers. Rapper NLE Choppa walked in a fur jacket, worn open, flaunting his tattoo-covered chest. 
The collection features worn denim, hypersexual silhouettes, leather, bold prints, and a sharp energy that challenges conformism. Amelia Gray walked the runway in a dress reminiscent of Bob Mackie's masterpiece designed for Cher's Met Gala Isabeli Fontana in a dress with a continuous slit (worn strictly without underwear). Naomi Campbell walked with voluminous hair and her iconic stride. The whole thing is enriched by a brazenly spicy erotic charge, which offers those characters so loved by the fashion designer twins, satisfying every kind of sexual fantasy. In the collection, we find super-sexy cowboys, policemen in total leather, models with glamorous looks inspired by the glittering Golden Age, voguing performers on roller skates, and men in super sleek tuxedos. 
The Caten twins decided to join forces with Magliano, Vaquera, and Ducati, presenting cheeky but also unexpected collaborations for the co-ed Fall/Winter 2025 show. The show closed with the arrival of the twins escorted by a dominatrix policewoman played by Brigitte Nielsen. Doechii also performed with City Girls rapper JT, ending the night with an edgy and sexy party, celebrating three decades of fashion without limits.
