Kirmse’s Billboard in Skagway, Alaska

The jewelry business has long been part of the Alaskan economy, since the gold rush there over a century ago. In 1897, Herman Kirmse was one of several entrepreneurs who opened a jewelry and watch store in Skagway in southeastern Alaska. Kirmse decided the best way to advertise would be to paint a billboard on the side of a nearby cliff. Since this part of Alaska relies on tourist boats, especially cruise ships, it was a sensible strategy to get the attention of passerby. This "Alaska-style" billboard still peeks out from bluffs. Although the original jewelry store is no more, a place called "Kirmse's Curios" nearby sells crafts and artisanal wares, including jewelry, by local artists.

Mar 24, 2025 - 20:02

Another view of the advertisement.

The jewelry business has long been part of the Alaskan economy, since the gold rush there over a century ago. In 1897, Herman Kirmse was one of several entrepreneurs who opened a jewelry and watch store in Skagway in southeastern Alaska.

Kirmse decided the best way to advertise would be to paint a billboard on the side of a nearby cliff. Since this part of Alaska relies on tourist boats, especially cruise ships, it was a sensible strategy to get the attention of passerby. This "Alaska-style" billboard still peeks out from bluffs. Although the original jewelry store is no more, a place called "Kirmse's Curios" nearby sells crafts and artisanal wares, including jewelry, by local artists.