Lila Moss Channels Britney Spears in Gapstudio's Summer 2025 Campaign
Kate Moss' daughter fronted the campaign in a denim-on-denim look.
Gapstudio dropped its latest campaign, just in time for summer, fronted by none other than Lila Moss, supermodel Kate Moss' daughter.
Moss poses as the face of the fresh denim collection, designed by Creative Director Zac Posen, in a wide range of looks, including one that seems to call back to a major pop culture moment. In one image, Moss wears a denim dress that looks very similar to Britney Spears’ Iconic look at the 2001 American Music Awards. Maybe this campaign marks another smart fashion reference?
The new Gapstudio collection focuses on draped denim—which is why one campaign image features Posen actively draping the cotton material on Moss—spanning baggy jeans, rompers, trousers, crop tops, dresses, and more. Prices range from $54 to $148 and will be available to shop online and in select stores starting Friday.
“It’s about the sensation of that first walk along the ocean in jeans. We wanted fabrics that are soft, light, and breezy—capturing the feeling of summer, while honoring the heritage of Gap," Posen said in the press release. This is the latest from Posen's Gapstudio and turnaround of the Gap brand.
Keep scrolling to see images from the Gapstudio summer drop campaign. 
