Louis Vuitton Names Jeremy Allen White Its New Ambassador

Louis Vuitton announced Emmy-winning Jeremy Allen White as its newest ambassador on Tuesday morning. The partnership between the French luxury house and The Bear actor highlights the synergy between White’s undeniable on-screen talent and the maison’s legacy of heritage, craftsmanship, and cultural influence.

"Jeremy’s got a quiet confidence and authenticity that you can’t fake. It’s effortless. At Louis Vuitton, it’s about real people who move culture forward—and Jeremy lives that. We’re proud to welcome him into the family,” Men's Creative Director Pharrell Williams in a press release.

For those with an eagle eye on what White has been wearing on red carpets lately, this news might not be so surprising. The actor is a longtime fan of the brand and no stranger to wearing Louis Vuitton on his big nights. After all, he attended this year's Met Gala and SAG Awards dressed head-to-toe in the LVMH-owned label. It seems Pharrell and executives at Louis Vuitton agree: the New York City-born actor embodies the maison's mood with an ease that feels both elegant and instinctive.

White first gained recognition for his role in Shameless, but has since risen to global prominence with his critically acclaimed performance in The Bear, where he stars alongside Ayo Edebiri. His range as an actor continues to expand with emotionally charged roles in films like The Iron Claw, and he’s set to portray Bruce Springsteen in the upcoming biopic Deliver Me from Nowhere.

By joining Louis Vuitton as an ambassador, White becomes part of a legacy shared by some of the most influential figures in fashion and entertainment. Expect to see much more of him wearing Louis Vuitton on red carpets, and if his previous campaigns (read: Calvin Klein's shirtless spot) are any indication of what's next, expect some swoon-worthy imagery coming down the line, too.