Marc Jacobs Unveils a New Everyday Bag, Emily Ratajowski Fronts the Campaign

The hunt for the perfect everyday bag is no easy feat. It needs to be timeless, and durable while also carrying well, and blending into a full wardrobe. Marc Jacobs understands just that. The brand's newest bag, dubbed the Dual is perfect for everyday wear. Emily Ratajowski, a New York City street style emblem, is the face of the new purse's campaign.

The fold-over bag has already become a staple for tastemakers (like Tracee Ellis Ross and Lisa Rinna) who wore it at the Marc Jacobs Fall/Winter 2025 show. The Dual is made from Italian leather is available in three different sizes, which makes it the perfect pick for a daytime tote or nighttime clutch. The large version retails for $495, while the mini costs $350. For a more festive finish, some of its different designs feature sequins, embellishments, and, of course, the signature Marc Jacobs Daisy motif. The campaign was lensed by NY-based duo Mat+Kat.

Jermaine Daley styled Ratajowski, who wears both denim and a mini-dress in the campaign. She serves as a how-to for styling the Dual. However, this versatile bag is likely to meld well into many outfits for day or nighttime wear. The Dual is a part of the label's Spring 2025 MarcWorld campaign, as the designer has been pushing boundaries on the runway, and finding commercial success at the same time. 

The Dual comes after a long line of commercially successful Marc Jacobs bags. Whether it's a duffle, tote, bucket, or mini, a Marc Jacobs purse is a closet staple. This little (or big or medium) black bag is akin to a little black dress, in it being a fashion necessity.

Keep scrolling to see campaign imagery.