Rivalry announces Evaluation of Strategic Alternatives for Long-Term Growth

Online sportsbook and iGaming operator Rivalry has announced a strategic review to maximise long-term stakeholder value.

The move, revealed on April 7, 2025, signals the company’s intent to explore avenues for growth and innovation in the competitive online gaming and esports betting market.

Rivalry Corp originally established itself as a key player in esports betting, before shifting its focus to catering for digital-first users and a new generation of online bettors. This included esports, traditional sports, casino gaming and cryptocurrency.

The company’s ability to blend creative branding with cutting-edge technology positioned it as a leader in engaging younger audiences who dominate the esports ecosystem. However, despite the brand’s growth, the company has been operating at a loss. In Q3 2024, the company’s net loss was CAD $5.9m (~£3.3m).

To support Rivalry’s strategic review, the company has secured a $650,000 (~£506,800) senior unsecured loan from its existing lender. This backing underscores investor confidence in Rivalry’s ability to innovate and adapt to market demands.

Rivalry’s decision to reassess its strategy comes at a time when esports betting is becoming more mainstream. Governments worldwide are increasingly regulating online gambling, creating both opportunities and challenges for operators.

Given Rivalry’s reputation within the industry, this strategic review could set a precedent for other companies looking to navigate the evolving digital betting landscape.

As Rivalry explores its options, industry stakeholders will be watching closely. Whether the review results in partnerships, acquisitions, or new ventures, it has the potential to impact esports betting.