Team Falcons gains more wings with Red Bull partnership

Saudi Arabian esports organisation Team Falcons has announced a partnership with energy drink brand Red Bull ahead of the Esports World Cup.

Team Falcons hasn’t shared any details of the energy drink partnership yet, but a LinkedIn post did show Red Bull’s brand on the organisation’s jerseys. The organisation also called its next chapter ‘ambitious’ and ‘energised’.

“The Falcon has doubled its wings,” Team Falcons wrote on Facebook.

Red Bull is no stranger to the esports scene. The energy drink runs its own tournaments and sponsors plenty of esports organisations. It recently partnered with Fnatic, which will include new content with Fnatic’s Creator Network. It’s possible we’ll see more Team Falcons content as part of Red Bull’s latest sponsorship.

Moreover, Red Bull has signed various esports personalities this year, including Fortnite player Mongraal and Los Ratones Founder Caedrel.

Red Bull has become the latest brand to secure a partnership with Team Falcons. Alongside the energy drink brand Team Falcons’ commercial portfolio includes coffee brand Barns, banking platform NEO and fast food chain Kudu.

Team Falcons has multiple teams that compete across various titles. During the inaugural Esports World Cup last year, the organisation earned the most Club Points to become the first-ever Club Champion. This got the organisation an additional $7m in prize money.

The Esports World Cup is returning this summer, and Team Falcons will have at least 18 teams competing across the 25 titles.