The ‘Make FPS Great Again’ Splitgate 2 guy put out a 3-minute video apologizing for his hat

The Splitgate 2 developer who wore a "Make FPS Great Again" hat on stage at Summer Game Fest is back with another video, this time apologizing for wearing it. In the three-minute-long video posted on Twitter/X, 1047 Games CEO and co-founder Ian Proulx said it's "really freakin' hard as an independent studio to break through the noise," which is totally understandable. Splitgate 2 debuted a trailer at The Game Awards and it "didn't really have an impact," so the studio needed to make a splash, he said. And so it did. https://twitter.com/Splitgate/status/1932502832281694366 But not quite in the way that he might have hoped. Proulx was lambasted on social media for the hat, which is clearly a play on the "Make America Great Again" hat notoriously worn by U.S. president Donald Trump and his followers. "We did not intend for this to be taken in any political way whatsoever," he said. "And I'm not an idiot, obviously I knew there would be some level of controversy, but we really saw this as a meme that was kind of stating our truth, which is we do want to improve this genre. We are disappointed with the state of the genre, and so we took it as a meme that we thought would not be nearly as received the way it was." This is a situation where intention ended up being fairly irrelevant; when you imitate something inherently political, whether it's a meme or not, it is also going to be political in its nature. And so, instead of any talk about Splitgate 2 being about its new battle royale mode, everyone could only talk about the hat. "And so I want to apologize," he said. "You don't have to believe me, but the truth is, I am sorry. And the reason I'm sorry is because of what this has done to the community. The most important thing to me right now is I want to have an amazing community, that is the reason I built 1047, it's the reason I love my job." Instead of splitting gates, the hat has split the community, he said, and that's what he regrets the most. He reiterated that he stood by his "intent" behind the hat that the developer wants to improve the FPS genre that's "in a bad state," acquiescing that he understands that it's not just about intent, but about "impact." Image via 1047 Games And apparently 1047 Games had enough of the impact of the controversy, because the statement was put out today and I even got a PR email pointing me towards it. But now, the replies to the video are filled with people roasting him for apologizing, and so it seems as though there's no real winning in this situation other than hoping the controversy fades and the game's good enough to stand on its own. As for Splitgate 2, the game is pretty cool, I guess, which is what the focal point should be, but everything changed when Proulx wore that hat. The game's not really for me, personally, but the BR mode has brought some players into the game on PC and mainly on console. The Splitgate account posted in replies that the game's player base "has more than tripled since beta." Splitgate 2 currently has a "Mixed" review rating on Steam. The post The ‘Make FPS Great Again’ Splitgate 2 guy put out a 3-minute video apologizing for his hat appeared first on Destructoid.

Jun 10, 2025 - 21:50
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The ‘Make FPS Great Again’ Splitgate 2 guy put out a 3-minute video apologizing for his hat

splitgate 2 guy in "Make FPS Great Again" hat

The Splitgate 2 developer who wore a "Make FPS Great Again" hat on stage at Summer Game Fest is back with another video, this time apologizing for wearing it.

In the three-minute-long video posted on Twitter/X, 1047 Games CEO and co-founder Ian Proulx said it's "really freakin' hard as an independent studio to break through the noise," which is totally understandable. Splitgate 2 debuted a trailer at The Game Awards and it "didn't really have an impact," so the studio needed to make a splash, he said. And so it did.

https://twitter.com/Splitgate/status/1932502832281694366

But not quite in the way that he might have hoped. Proulx was lambasted on social media for the hat, which is clearly a play on the "Make America Great Again" hat notoriously worn by U.S. president Donald Trump and his followers.

"We did not intend for this to be taken in any political way whatsoever," he said. "And I'm not an idiot, obviously I knew there would be some level of controversy, but we really saw this as a meme that was kind of stating our truth, which is we do want to improve this genre. We are disappointed with the state of the genre, and so we took it as a meme that we thought would not be nearly as received the way it was."

This is a situation where intention ended up being fairly irrelevant; when you imitate something inherently political, whether it's a meme or not, it is also going to be political in its nature. And so, instead of any talk about Splitgate 2 being about its new battle royale mode, everyone could only talk about the hat.

"And so I want to apologize," he said. "You don't have to believe me, but the truth is, I am sorry. And the reason I'm sorry is because of what this has done to the community. The most important thing to me right now is I want to have an amazing community, that is the reason I built 1047, it's the reason I love my job."

Instead of splitting gates, the hat has split the community, he said, and that's what he regrets the most. He reiterated that he stood by his "intent" behind the hat that the developer wants to improve the FPS genre that's "in a bad state," acquiescing that he understands that it's not just about intent, but about "impact."

Image via 1047 Games

And apparently 1047 Games had enough of the impact of the controversy, because the statement was put out today and I even got a PR email pointing me towards it. But now, the replies to the video are filled with people roasting him for apologizing, and so it seems as though there's no real winning in this situation other than hoping the controversy fades and the game's good enough to stand on its own.

As for Splitgate 2, the game is pretty cool, I guess, which is what the focal point should be, but everything changed when Proulx wore that hat. The game's not really for me, personally, but the BR mode has brought some players into the game on PC and mainly on console. The Splitgate account posted in replies that the game's player base "has more than tripled since beta."

Splitgate 2 currently has a "Mixed" review rating on Steam.

The post The ‘Make FPS Great Again’ Splitgate 2 guy put out a 3-minute video apologizing for his hat appeared first on Destructoid.