This New Book Upgrades Menswear Through a Japanese Fashion Lens

Motofumi “Poggy” Kogi, the visionary behind Rizzoli's latest book launch, Poggy Style: Dressing for Work and Play, presents a fresh take on men’s fashion that blends the traditional with the unexpected. As a renowned fashion curator and street style icon, Poggy challenges rigid menswear dress codes, offering a perspective that celebrates both individuality and the fusion of formal and casual wear.

At the heart of Poggy Style is the Japanese concept of hare and ke. While hare refers to special, celebratory occasions, ke embodies the everyday routine. Poggy argues that an exclusive focus on ke can stifle the spirit—humans need moments of hare, reflected in how they dress. His approach to fashion strikes a balance of elegance with ease. While some might view this contrast as contradictory, he embraces it as an opportunity. What does this look like? Think of your favorite comfy sweatshirt and layer it under your best-fitted tweed jacket.

Over his two-decade career, Poggy honed a distinctive style that marries Japanese streetwear aesthetics with Western fashion. His signature looks include bold contrasts, such as styling a formal suit with sneakers and a wide-brimmed hat. By redefining traditional menswear, Poggy inspires readers to break free from the status quo while maintaining a refined yet effortless appearance. His book is available to purchase from Rizzoli and retails for $60.

With years of experience at the Japanese clothing brand United Arrows and his own label, Poggytheman, launched in 2018, Poggy has long approached fashion with a sharp, discerning eye—bringing both confidence and conviction to his signature style. Poggy Style celebrates self-expression, as Poggy himself believes good style isn’t defined by luxury labels but by the personal stories woven into what we wear. His philosophy reflects the Japanese wabi-sabi aesthetic—embracing imperfection and finding beauty in well-loved pieces.