Transfer Amex Points To Hilton Honors With 30% Bonus (Targeted)

The American Express Membership Rewards program has just launched a new targeted points transfer bonus, which is one we’ve seen several times in the past. For some this will represent a good value, but I wouldn’t say it’s a slam dunk.

Transfer Amex points to Hilton Honors with 30% bonus

The Amex Membership Rewards program in the United States is currently offering a 30% bonus when you transfer points to Hilton Honors for select cardmembers. There’s no end date published for this offer, which typically means that an offer is targeted, and isn’t available to all. So you’ll want to log into your account to see if you’re eligible or not.

Points ordinarily transfer between the programs at a 1:2 ratio, meaning that during this promotion, points transfer at a 1:2.6 ratio. In other words, you get 2,600 Hilton Honors points for every 1,000 Amex Membership Rewards points transferred.

There are lots of great credit cards in the US that earn Amex Membership Rewards points. When it comes to transferring Amex points, you can expect that conversions to Hilton Honors are typically instant. Make sure that you see the bonus at the time that you make the transfer, as it should be reflected before you confirm it.

On average we see a few transfer bonuses every year from Amex Membership Rewards to Hilton Honors. The bonuses are typically 25-40%, so this is in the middle of that range of bonuses.

Should you transfer Amex points to Hilton?

Personally I value Amex points at ~1.7 cents each, while I value Hilton Honors points at ~0.5 cents each. Based on my valuation of points and the 1:2.6 transfer ratio, you’re getting about 1.3 cents of value per Amex point. While not the most exciting offer, it’s also not bad, and for many it could prove to be worthwhile.

It’s worth noting that my valuation of points is intended to be conservative, and there are always ways to get hugely outsized value by using points properly.

Hilton does often sell points for 0.5 cents each, and I’ve written about some of the best ways to redeem Hilton Honors points. If you don’t otherwise have easy ways to earn Hilton points, I think there are circumstances where it could make a lot of sense to transfer Amex points to Hilton with a specific use in mind.

For example, this could be worth it if you’re able to find standard room award availability at one of Hilton’s top properties, like the Waldorf Astoria Maldives, Waldorf Astoria Los Cabos, Waldorf Astoria Beverly Hills, or Waldorf Astoria Amsterdam.

Bottom line

For a limited time, select Amex Membership Rewards cardmembers are eligible for a 30% bonus when transferring points to Hilton Honors, meaning the transfer ratio is 1:2.6. This has the potential to be a good deal with a specific use in mind, though personally I’d rather acquire Hilton points in other ways, and save my Amex points for something else.

Do you plan on transferring Amex points to Hilton with a 30% bonus?