We’re not “over” tourism. But change is overdue

Thousands of Europeans took to the streets this weekend to protest overtourism and demand that their wellbeing, communities and needs should come before tourism. Here, Intrepid CEO James Thornton insists that we shouldn’t be “over” tourism as an industry—just outdated tourism models that don’t serve people and planet.  The post We’re not “over” tourism. But change is overdue appeared first on Adventure.com.

Jun 16, 2025 - 06:48
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We’re not “over” tourism. But change is overdue

Thousands of Europeans took to the streets this weekend to protest overtourism and demand that their wellbeing, communities and needs should come before tourism. Here, Intrepid CEO James Thornton insists that we shouldn’t be “over” tourism as an industry—just outdated tourism models that don’t serve people and planet. 

The post We’re not “over” tourism. But change is overdue appeared first on Adventure.com.