Why Are the 'And Just Like That' Press Tour Looks So... Boring?

Sex and the City, one of the most iconic TV shows of all time for women and fashion lovers alike, built its legacy on bold style and even bolder storytelling. From frilly tutus to towering Manolo Blahniks, fashion wasn’t just an accessory—it was a living, breathing part of the narrative. It defined the characters, their choices, their friendships, and their identities. But with the much-anticipated spinoff And Just Like That..., many devoted fans are left wondering: where did all that magic go? Ahead of Season 3's debut, the question remains for the press tour, too.

We’ve been watching closely, hoping for glimmers of the fashion-forward flair that once set Sex and the City apart. Unfortunately, the looks for the AJLT... Season 3 press tour so far have... felt boring and have done little to reignite that original spark. Carrie Bradshaw’s once-iconic style—eccentric, fearless, unforgettable—at times now feels subdued, even generic. And the fashion on the press tour? It's not necessarily bad, but it's not particularly memorable.

On Wednesday afternoon, one day before its premiere on Max, the actors made a stop in France that felt like yet another missed opportunity. In an era where press tours are moments to continue storytelling through fashion talent wears—remember the method dressing trend and Cynthia Erivo and Arian Grande's witchy Wicked press tour?—it's clear when that doesn't happen. The five leading ladies—Nicole Ari Parker, Cynthia Nixon, Parker (weainrg Vivienne Westwood), Kristin Davis, and Sarita Choudhury—appeared in outfits that, while polished, felt disconnected from the ethos of what Sex and the City once stood for.

There was no clear narrative in the styling—just a lack of visual cohesion and statement-making, leaving much to be desired.

Of course, And Just Like That... is its own show, with its own tone and evolution. The characters are older now, their problems more grounded, their stories reflect a different phase of life. But fashion was always the thread that tied their stories together—a visual language of self-expression, especially in the face of being bold on one's own journey and changes. And while we fully understand that Parker is not her fictional Carrie Bradshaw character, it’s hard not to expect a flicker of Carrie’s je ne sais quoi when SJP appears. (She has had some standout looks on the press tour.) After all, it’s that very magic that helped shape her into a modern style icon.

The once-iconic fashion legacy of Sex and the City feels dimmed. What changed? Perhaps it’s the absence of Kim Cattrall, whose unapologetic Samantha Jones energy once balanced the group with unshakable confidence and boldness—both in character and in wardrobe. Or maybe it’s the shift in tone, with characters facing more serious life challenges, making playful fashion feel less relevant. But it’s hard to ignore the most glaring difference: the absence of Patricia Field, the legendary costume designer behind the original series. Her vision brought a rebellious artistry to every outfit, and her departure has left a noticeable void.

For a show that has always celebrated aging with grace, confidence, and personal style, And Just Like That... now feels like it’s playing it safe when it should be pushing sartorial boundaries. The magic, whimsy, and daring essence of characters' fashions made Sex and the City not just a cultural phenomenon, but a style bible for an entire generation. The AJLT.. fashion—especially in a series that centers women redefining themselves later in life—shouldn’t just be beautiful. It should be expressive, fearless, joyful, and, most of all, memorable.