Why Nicky Hilton Launched a Jewelry Brand (Again)

Nicky Hilton is jumping back into the ring—or at least making them.

The socialite and designer (and younger sister of Paris Hilton) is getting back into design. She launched jewelry brand Theo Grace, named after her two daughters, late June. This comes after decades of various label launches, from her Nicholai clothing line that debuted in 2007 to her 2010s era jewelry line. According to Hilton, the moment felt right to return and focus on doing something she has always loved.

"Design has always been something I have enjoyed. I started with handbags at 17 years old, and returning with a project so close to my heart has been incredibly fulfilling," she tells L'OFFICIEL over email. "I’ve always loved jewelry that tells a story. After years of gifting and wearing [custom] pieces, I wanted to create a collection that celebrates those emotional connections. The timing felt right to build something truly my own."

The jewelry line is rooted in love and personalization, per Hilton, with the debut collection ranging from pendant locket necklaces to on-trend bow stud earrings and custom initial charm bracelets. Pieces are available to shop online. Prices start at $90 for sterling silver earrings and go up to $750 for 14K yellow gold necklaces.

Since the brand is all about the personal, Hilton wanted to make sure its moniker reflected that. "I knew I wanted to name it after my daughters. Theo Grace is a blend of my two daughters' names: Theodora and Lily-Grace. It is a tribute to them and to the bond we share," she says.

The founder celebrated with a party in New York City, where fashion and beauty insiders like Monse designers Laura Kim and Fernando Garcia, Alice + Olivia's Stacey Bendet, U Beauty's Tina Craig, and more were guests.

Ahead, she hopes Theo Grace can be a destination for shoppers who want something meaningful and long-lasting. The jewelry, she says, should foster "a sense of connection when they wear or gift them, knowing every detail was designed with intention." There may be more categories ahead for the brand, she teases, but for now, Hilton is building the foundation.