Ashley Graham, Tems, More Celebrities Front Omega's New Watch Campaign

Omega revealed a "secret" on Wednesday when dropping its latest campaign, fronted by an all-star group of celebrities in on the mystery. The luxury Swiss watchmaker annnounced its Aqua Terra in 30-millimeter, showing off a new collection dedicated to the new size of its classic timepiece.

Six women star in the campaign titled "My Little Secret," including Ashley Graham, Tems, Ariana DeBose, K-pop star Danielle Marsh, actor Marisa Abela, and model Sunday Rose Kidman-Urban (who is, if you couldn't tell, the daughter of former L'OFFICIEL cover star Nicole Kidman and Keith Urban). Across magery, they playfully share secrets while playfully flexing the 12 new versions of the 30-millimeter Aqua Terra, from Tems showing it off in gold to Kidman-Urban wearing a purple-faced timepiece.

Omega's Aqua Terra first debuted 23 years ago, joining the ranks of the brand's icons, especially for women, like the Seamaster, Ladymatic, and Constellation. While previous models have a smaller sized face, the new 30-millimeter Aqua Terra is ideal for those who prefer a more lowkey watch. 12 options are now available to shop of this more petite version. Prices range from $6,600 to $41,000 across iterations. They will soon be available to shop in select boutiques and online.

“The most beautiful part of the watch is the one you cannot immediately see," President and CEO of Omega Raynald Aeschlimann said in the press release. "Our new calibres represent Omega's highest expression of precision engineering, hidden within yet defining the watch's essence.”

Keep scrolling to see more imagery from the campaign.