Alliance looks to boost commercial tracking with Shikenso Analytics

Esports data and analytics platform Shikenso Analytics has announced a partnership with Swedish esports organisation Alliance.

The deal will see the platform provide the organisation with access to a range of tools to track the performance of existing collaborations and the impact of sponsorships.

According to a release, the partnership ‘marks another exciting milestone’ for Shikenso Analytics, which continues to expand its presence within the esports industry through various collaborations with organisations and tournament organisers.

The platform will grant Alliance access to AI-powered tools that also analyse the performance of posts across the organisation’s social media channels.

“Alliance is an exceptional organisation with ambitious goals, and we’re proud to support them with advanced analytics solutions,” said Arwin Fallah-Shirazi, Co-CEO and Co-Founder of Shikenso Analytics.

“Our tools will empower Alliance to maximise the value delivered to sponsors and accelerate their already impressive growth trajectory in the esports industry.”

Alliance is the latest esports organisation to partner with Shikenso Analytics, which has built an extensive portfolio featuring several organisations, including the likes of Team Liquid, M80 and ESL FACEIT Group.

Founded in 2013, Alliance is one of the longest-standing esports organisations in the world. The partnership takes its total number to seven, with Shikenso Analytics joining the likes of peripherals brand Razer, blockchain company Socios.com and telecommunications firm Tele2.

Alliance continues to compete across several esports titles, including Counter-Strike, PUBG, Apex Legends, and Marvel Snap. The organisation recently placed second at the 2025 ALGS Open, earning $150,000 (~£112,409) in prize money and securing a place at the Midseason Playoffs.

Elsewhere, the organisation is competing in the European series of the Thunderpick World Championship Counter-Strike circuit. The winner of the first European series, concluding on May 7th, will earn a place at the closed qualifier, where the top four secure places at the Thunderpick World Championship taking place in October.